Make your site secure
If your site isn’t secure (i.e., not HTTPS), making it secure is something you should add to your to-do list. In January 2017, Google started showing “not secure” warnings for Chrome users on HTTP pages with a password or credit card field. And, as of October 2017, they’ve expanded this warning to display when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.
Even worse, their goal is to eventually display this warning on all HTTP pages. With all the press about cyber-security and protecting your personal information online, seeing this “Not Secure” warning on your site could scare off potential customers. Google is essentially warning people not to visit your site. Since many people are apt to close a website if they see a security warning, that means you could be losing a lot of business.
The bottom line: If your site’s not secure, you could be losing business to competitors.
(For a primer on making the switch from HTTP to HTTPS, check out this guide by Patrick Stox: “HTTP to HTTPS: An SEO’s guide to securing a website.”)
There are immediate benefits to having a secure site, too. If you have a secure site, the https:// and the green locked padlock that appear next to your URL in Chrome will make your website seem more trustworthy than a competitor’s site that isn’t secure.
And, of course, Google has stated that secure sites receive a slight rankings boost. Though this boost is fairly minor, it could still give you an edge over a competitor, all else being equal.