Facebook is finally making a realistic foray into local search and has the potential to significantly grow usage, which in turn can help small businesses that already love the engagement it provides to existing customers.
Thus, it makes sense for a local business to review its business page “About” section and the way its information shows up in search results to make sure it captures the increasing search traffic Facebook hopes to deliver. Here are a few tips to get started:
Review your Facebook business profile and make sure it is complete. This is similar to the Google My Business (GMB) profile that includes contact information, details about your business and interactive functions you can adopt.
Verify that location information is accurate and returns a physical map location that shows up at the top of your business profile when your page is displayed. While the map pin should be automatically generated when you provide an address, I have seen some businesses that do not display the location or map even when an address was provided.
Add business categories that further describe your business. Although you are only asked for one business category when you create your Facebook page, you can return and edit the “About” section to add two more business categories that may help improve visibility, depending on the search terms used.
Activate buttons that Facebook offers, such as call-to-click and appointment schedulers that help convert traffic to your page.
Don’t leave blanks in any section that might trigger Facebook to crowdsource answers. Your answers will be the most reliable answers, even if you answer, “No,” or you indicate the question doesn’t apply to
Keep an eye out for even more developments, as Facebook’s unique data set will continue to allow it to provide more targeted and customized results.
Read full article here http://searchengineland.com/7-changes-facebook-make-real-local-search-player-276964