The following local SEO tips are designed to help local business reach, or recover and maintain their rankings and survive in the Google search result.
1. Provide Consistent NAP Data
Consistent NAP data continues to remain essential for local businesses to be found in search engines. Incorrect or outdated citations confuse search engines and consumers, and has the potential to damage the brand’s reputation. So let’s all agree to stay on top of our citations.
2. Get Listed in Relevant Directories
in addition to consistent NAP data, Google takes the quantity and relevancy of citations into account for search placement. While all local brands should be listed on major directories such as Google My Business, Bing Places and Yellow Pages, numerous other directories exist with a more specific focus. For further detail on download 2016 Top Online Directories Checklist
3. Encourage Customer Reviews
Local search visibility is increasingly reliant upon customer feedback, brands should always encourage people to leave reviews. To remain as consumer-focused as possible, Google considers consumer chatter about brands online to be an important ranking factor. This is why you’ll rarely see businesses with no reviews or only negative reviews listed in three-pack results, unless there is a lack of competition.
4. Respond to Feedback
Marketing professionals and brand managers need to be present to address customer concerns and thank people for leaving feedback. This is particularly true when dealing with negative feedback; consumers often consider a brand’s handling of a complaint to be even more important than the feedback itself. Ignoring negative feedback or, worse still, getting defensive, invariably has the opposite effect.
5. Prioritize Mobile
Most search queries for local businesses now take place on the smaart phone, meaning mobile has to be a primary consideration in local business strategies. Brands have to take into account the very different nature of local search queries, which tend to take place on the spur of the moment with a demand for instant gratification.
6. The Power of Traditional Search Engine Optimization
The changes suggest that traditional SEO practices are also important for local businesses. Google indicated that, in addition to local citations and reviews, it also takes into account links and articles when ranking local search results.
7. Make References to Location
Local business websites should make references to their locations and service areas in their content, particularly in important elements such as page titles and headers.
8. Create Relevant Content
Relevant content remains a key ranking factor for digital marketing strategies.
Trying to target a broad audience only increases bounce rates which, in turn, negatively impacts a website’s visibility in search results and the brand’s digital reputation. After all, it’s much better to have a small, engaged audience than a fleeting audience that leads to minimal conversions.
9. Be Social
Social signals may only account for a relatively small portion of local search placement results, but there’s no doubt that maintaining a strong social presence is still important. An active presence on social media gives important insights into target audiences and builds strong community with brand followers; all while having a small but worthwhile impact on your visibility in Google.
10. Create Pages for Each Service Area
Back in 2010, Google’s Matt Cutts recommended multi-location or multi-service area businesses have separate webpages for each one. This still holds true as this allows local businesses to rank more effectively with a wider range of geotagged search queries. Most importantly, however, each page should serve up localized content, relevant to that local region and audience.
Hopefully this 10 tips can get you some ideas to help you to reach your local business clients with Google. back to business