Today I would like to share an SEO tip with you, that will help you to increase your Google rankings.
The great thing about this strategy is that it’s easy to do, and it is white-hat.
What I’m referring to here is creating what I call a ‘Social Circle’ for your site. There are many mainstream platforms available to you such as Facebook, Google Plus, Twitter, and Instagram, along with others.
Most ‘real’ businesses, or brands have their business present on each of these platforms, and Google knows this.
Just by setting up a Facebook Page, a Google Plus Page, and a Twitter account SOLELY for your site, sends a signal to Google letting them know that your site is ‘real’, and has a good presence online.
That it has all the right connections, and is accessible to audiences across multiple platforms.
Over the last couple of years I have seen many sites dominate the #1 spot in Google in many different niches and the one thing they have in common is they ALL have dedicated social accounts.
Now here’s the thing. Once you setup these sites, BRAND them to your website. You can label these social accounts and pages using your main target keyword.
Most platforms such as Facebook, Twitter and Google Plus allow you to also add your website address in your profile or ‘About Us’ section.
Doing that lets Google see that these accounts are linked to your site.
If your site uses WordPress you can also install ‘SEO Yoast’, and in the settings you are able to add the URLs of all your social accounts.
This is what creates the ‘Social Circle’ and notifies Google which accounts your site is associated with.
Here’s the kicker – The more ‘relevant’ people that you follow, and that follow you on each of these accounts, the more effective this strategy will be.
With that in mind, also make sure to post links to your most recent posts and content, to your social accounts, and do this consistently. This will drive some traffic from these platforms to your site, which is also a strong ranking factor with Google.
(You can even use plugins to do this automatically for you.)
This whole setup can be done within 30-60 minutes, including adding profile images, profile data, and customization.
Hope you enjoyed this tip! Have a great weekend.