Did you know that 95% of Google’s revenue comes from its paid advertising products? Should you even care? This surprising statistic actually makes a big difference to small businesses. Why? Because it’s forcing the company to pay more attention to paid advertising. This means, if your business wants to get ahead of the competition on…

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It wasn’t that long ago Google decided to ditch its popular local 7-pack in favor of a smaller Google local listings  3-pack. However, things are set to change once again as the search engine giant ditches one organic local listing and replaces it with a paid ad. The result? Well, now it’s a 2-pack PLUS…

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Been told that Google AdWords is a waste of time? Statistics beg to differ… On average, businesses make $2 for every $1 they spend on AdWords. This means they are DOUBLING their profits. If you aren’t getting any results from your AdWords campaign, it could be because you’re doing it wrong in some shape or…

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Looking to make your AdWords campaign more effective? When used correctly, Google AdWords has the power to massively boost your traffic and sales. However, there are a lot of mistakes and ineffective methods you could be using that are ruining your chances of success. Not only that, but you run the risk of draining out…

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