Did you know that 95% of Google’s revenue comes from its paid advertising products? Should you even care? This surprising statistic actually makes a big difference to small businesses. Why? Because it’s forcing the company to pay more attention to paid advertising. This means, if your business wants to get ahead of the competition on…

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It wasn’t that long ago Google decided to ditch its popular local 7-pack in favor of a smaller Google local listings  3-pack. However, things are set to change once again as the search engine giant ditches one organic local listing and replaces it with a paid ad. The result? Well, now it’s a 2-pack PLUS…

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Been told that Google AdWords is a waste of time? Statistics beg to differ… On average, businesses make $2 for every $1 they spend on AdWords. This means they are DOUBLING their profits. If you aren’t getting any results from your AdWords campaign, it could be because you’re doing it wrong in some shape or…

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Looking to make your AdWords campaign more effective? When used correctly, Google AdWords has the power to massively boost your traffic and sales. However, there are a lot of mistakes and ineffective methods you could be using that are ruining your chances of success. Not only that, but you run the risk of draining out…

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How Google Home Service Works

Google is presently evaluating a new program on their online search engine called Google Home Services. If you have a carpet cleaning or repair service, or any contractor-based company that checks out a customer’s home, you have to know about it.. It will influence both SEO as well as PPC, as well as you should…

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Online customers are now VERY sensitive to user reviews. Not only do these Google reviews help customers make a purchasing decision, they also help generate even more unique content on product pages, which can easily affect ranking. Don’t use tabs or other methods to hide vital text until someone clicks on a tab or link…

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Do you know how to properly optimize your real estate website to get as much traffic as possible from the search engines? You’ve heard the advice that you should do it, but has anyone actually helped you do it or shown you what it entails? I’ve talked with a lot of business owners over the…

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While many of your prospective customers search Google for information on local services, inevitably a huge portion of them discover their search thry a local business directories. A number of these directories not only have substantial brands/marketing budgets to drive web traffic, but they also succeed in natural search positions for important search terms. So…

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Setting up and optimizing your Google+ local pages for each location of your business is important to ensure your organization appears for the right local search queries, customers can review your business and to help populate various rich snippets of information on the search results page depending on the type of business. In this short…

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Facebook re-targeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, “Just what is re-targeting, anyway?” You can get the answer to that question and how re-targeting benefits you by checking out the re-targeting FAQ below… What is Re-targeting?…

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