Facebook is finally making a realistic foray into local search and has the potential to significantly grow usage, which in turn can help small businesses that already love the engagement it provides to existing customers. Thus, it makes sense for a local business to review its business page “About” section and the way its information…

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Are losing money with Facebook Ads? Most local businesses do…. lets be frank. But I’ve secretly been running FB ads for years…. And I constantly see local business make these FB Ad Mistakes: 1). Targeting “everyone in this location” rather than people “living in this location”…. this is costing you money. 2). Not calling out…

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This video discusses how to insert geographical information into the images of your website so that you can rank better in Google maps. Watch the video and apply the following steps: 1. Have a set of 20 – 40 images (you can always do less or more than that, but 20 should be the minimum)….

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The use of social media in real estate marketing has moved beyond customer engagement and communication. Each social media channel has a well-defined role to help you achieve your goals. -Facebook is the tool for building brand awareness and for retaining more customers -Twitter is the right platform to engage with media influencers -Other networks…

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It pays to meet potential clients in a certain condition… I call that condition, ‘Naked’.   I get to meet many potential clients, and they are not in defensive ‘anti-salesman’ mode. Since I usually go to pretty nice upscale places (unless in slumming). They assume I’m of their social class standing – important. I can…

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